The Hevy Music Festival was a small alternative music festival which took place each August in south-east Kent. In 2011, Hevy again wanted to re-imagine the event’s brand identity and website, in order to more closely focus on their now-established core offering of underground punk and hardcore music.

Hevy commissioned the fantastically-talented Australian illustrator James Jirat Patradoon to devise a new, more twisted version of the previous year’s mascot characters, resulting in a three-headed monster sporting a leather jacket and a Hevy t-shirt and a tongue-in-cheek, schlock-horror graphic novel visual identity.

I developed this new brand identity into a visually engaging website design, playing up the graphic novel aspect of it to create a front page that grabbed the user’s attention.

Yet again, the website was built on top of the open source MODx CMS platform, this time with a HTML5 + CSS3 front end with jQuery-enhanced elements. The site also made use of several custom MODx enhancements I developed, including a module to dynamically build a stage-by-stage lineup poster page, and incorporated my own lightweight dynamic image cropping and caching web application, Imprint, which was written to deliver maximum performance and design versatility.